1、The Rise of the Semantic LayerBy Brian PrascakWh i t e pap e rDefining the Modern Data Landscape-The Need for Speed,Scale and Cost EffectivenessBrian Prascak is an expert in the area of data,insights and analytics,with extensive experience helping companies realize the benefits of using AI/ML and BI

2、 across a wide variety of industries and functions in the US and globally.Brian is currently Co-founder and Chief Insights Officer at Naratav,Inc.Before starting Naratav,Brian was Director,Advanced Analytics,Platforms and Data Services at Wawa.Brian has worked with many global organizations,includin

3、g previously at IBM,Diageo,Mastercard,JPMorgan and AC Nielsen.1PurposeDefining the Modern Data Landscape-CatalystsThe purpose of this white paper is to introduce the modern data landscape,including providing perspective on the data and analytics industry-where weve been,where we are now,and where we

4、 are heading,linking the catalysts for improvement to the capabilities being sought,the vendors providing them and the investments that are being made.The emphasis will be to define the modern data landscape,frame its purpose and direction,with a focus on the fundamental need for actionable,impactfu

5、l insights and analytics that are delivered with speed,scale and cost effectiveness.The rise of the semantic layer will be featured,including new research that affirms the value of using a semantic layer to deliver increased speed,scale and success for AI and BI.Its hard to believe that just 15 year

6、s ago,big data and cloud technology emerged with the introduction of Hadoop and cloud vendor offerings.Over the past 5 years,most enterprises have moved to the cloud,motivated by the dual need for digital transformation of their business,coupled with embracing cloud-based data platforms and tools to