Socialinsider :2022年度餐饮社交媒体行业报告(英文版)(18页).pdf

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Socialinsider :2022年度餐饮社交媒体行业报告(英文版)(18页).pdf

1、Restaurant-CafeSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in t

2、he restaurant&cafe industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content Strategyrestaurant-cafe brands-examples42.42%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsWhile the average post interactions on Facebook and Twitter remain mostly fla

3、t,they dropped by 42.42%on Instagram in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry In the last 12 months,brands in the Restaurant&cafe category shared:74.04%photos 11.97%albums

4、 6.57%videos 4.36%links 3.04%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Posts t

5、ypes on InstagramIn the last 12 months,brands in the Restaurant&cafe category shared:74.73%photos 11.05%carousels 10.44%reels 3.76%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Restaurant cafe industry Posts types on TwitterIn the la

6、st 12 months,brands in the Restaurant&cafe category shared:48.03%photos 27.80%links 19.64%status 4.51%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.29%Avg.engagement rate per post for album Albums perform best in terms of organic performance on Facebook worldwide.

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