1、NGOSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the NGO industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the NGO industry a

2、cross all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyNGOs brands-examples16.66%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsWhile the average post interactions on Facebook and Twitter remained mostly flat and Instagram varied,median posts inter

3、actions dropped by 16.66%on TikTok in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the NGO industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the NGO industry Posts types on In

4、stagramIn the last 12 months,brands in the NGO category shared:55.74%photos 23.14%carousels 11.63%reels 9.48%videosContent diversity on InstagramIn the last 12 months,brands in the NGO category shared:47.84%photos 23.52%links 14.10%videos 12.89%albums 1.64%statusesContent diversity on FacebookPosts

5、types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the NGO industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the NGO industry Posts types on TwitterIn the last 12 months,brands in the NGO category shared:50.064%links 30.086%photo

6、s 13.154%status 6.695%videosContent diversity on Twitter1.44%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.44%,followed by carousels,with an average engagement rate of 1.11%.Posts performanceon Inst