1、Digital Auto Report 2023What consumers really wantVOLUME 1Strategy&2Eleventh annual Digital Auto Report,developed by Strategy&and PwCGlobal consumer survey with a focus on the US,EU and China(n=3,000)Quantitative market outlook up to 2035,based on regional structural analysisInterviews with industry

2、 executives at OEMs and suppliers,and with leading academics and industry analystsDigital Auto Report 2023Digital Auto Report 2023 Volume 1Coming up next:Volume 2Assessing global mobility market dynamicsMarket outlook penetration of technologies and mobility typesTechnology shifting gears in connect

3、ed,electric,automatedRegulation slowdown or acceleration of key policies?This report:Volume 1Understanding consumer preferences and implicationsConsumer view changing mobility preferencesImplications for auto players interface,subscription and chargingStrategy&Addressing changing consumer preference

4、s requires auto players to gear up their user interfaces and business modelsNote:Please refer to respective section for detailed assumptions and sources behind stated propositionsExecutive summary Volume 1Digital Auto Report 20233Our consumer survey(n=3,000 in Germany,US,China)captures current prefe

5、rences in auto&mobility and is contrasted with expert opinionsIn respect of connected services,consumers first want to get the basics right the highest priority is safety+navigation,phone mirroring is gaining importance,on-demand car functions as well;experts rate the importance of infotainment and

6、lifestyle higher than consumers do;willingness to pay for full set of connected services stands at 20/months in GER and the US,and at 40 in China experts give more conservative estimatesGermans still hesitant about BEV cars only 35%would consider getting one;more openness in the US 50%;China very op