1、 Ipsos|Global Trends|Feb 2023|Version 2|PublicFebruary 2023 Ipsos|Global Trends|Feb 2023|Version 2|Public Ipsos|Global Trends|Feb 2023|Version 2|PublicWelcome to Ipsos Global Trends 2This is our broadest edition ever,covering 50 markets,87%of the global economy and 70%of the global population.It rev

2、eals as much continuity as change.Some of this years key findings are:Concern about climate change rose consistently from 2013 through the COVID-19 pandemic until the inflation crisis.It has now plateaued while climate scepticism remains.People look to brands and business more trusted than governmen

3、t in most markets to act.With normal life resuming in most places after the pandemic,the appeal of global brands has returned to previous levels across much of the world,especially Asia and Africa.While concerns about data privacy and Big Tech remain strong,data apathy continues to grow,with citizen

4、s recognising that some loss of privacy is inevitable.This coincides with a rising proportion who think that technical progress is destroying our lives as the metaverse and generative AI burst onto the global scene.Despite the decline of populism and nativism,the underlying ingredients stagnating re

5、al wages,the loss of the future and the enduring appeal of nostalgia continue to rise.Most people expect governments not to support them adequately in the years ahead.With the effects of the COVID-19 pandemic echoing around the world and putting even more pressure on healthcare systems(which are fac

6、ing rising demand from ageing populations),our findings confirm the rise of mental health as a key issue especially for the young.How brands and politicians show empathy that they are on your side remains important.Despite war and geopolitical tensions,and reshoring or friendshoring of supply chains