1、|1Taproom ToolkitBest Practices for an Effective&Efficient Brewery ExperienceV|1The taproom is the heart of your brewery.Its the place where customers use nearly all of their senses to interact with your product some for the very first time.Inviting people into your brewery space takes the entire cu

2、stomer experience a step further,moving beyond the distribution network.It allows you to control the branded experience and offer customers an inside look at how the beverage theyre drinking comes to exist in the first place.But operating a taproom comes with its own unique set of challenges.Many ta

3、prooms operate less efficiently and less profitably than they could if they identified and implemented even a handful of the best practices weve outlined in this guide.The Taproom Toolkit is a resource for breweries,cideries,and other craft beverage producers that are invested in dedicating the time

4、 and energy to streamline business operations,leverage the latest technology,and upgrade their customer experience at every stage.Those who use this resource report selling more pints,running smoother operations,and improving their overall bottom line.Ekos has worked with taprooms across the country

5、 and around the world to develop a guide full of actionable insights for managers and owners to easily implement,no matter their size,location,or years in operation.Lets get |2Table of ContentsTaproom Operational Analysis 3 Building Your Taproom Team 4Standard Roles&ResponsibilitiesHiring Best Pract

6、icesImportance of Team Communication StrategiesTechnology in the Taproom 8Successfully Building Your Tech StackPoint-of-Sale,Ecommerce&CRM SystemsInventory Management SoftwareAccounting Software&IntegrationsThe Taproom Experience 13EventsCustomer Engagement&Sales TacticsMarketing the Taproom 15Devel