1、FROM EVERYDAY USE TO BUSINESS INTEGRATIONA.I ON VIETNAM SOCIAL MEDIA 2025 Buzzmetrics2 ABOUT BUZZMETRICSBuzzmetrics is the pioneering company in applying market research methodologies to social media since 2013.With over a decade of experience,we specialize in connecting and analyzing social media c

2、onversations and e-commerce data,helping brands uncover meaningful consumer insights.By integrating these data sources,Buzzmetrics provides a holistic view of consumer behavior-empowering businesses to make smarter decisions and optimize their strategies for Digital Commerce success.300Strategic Par

3、tner BrandsYears of Experiences12The leading Social Media and E-commerce Market Research company3 FOREWORDINTRO ABOUT MMAAI has become mainstream in Vietnams social media conversations,yet its adoption tells a clear story.Individuals embrace AI as a daily assistant for learning,entertainment,and pro

4、ductivity,while workplace and marketing applications remain cautious and utility-driven.Brands are experimenting with AI for content and campaign execution,but strategic integration is still in its early days.At MMA Global Vietnam,we see this as a pivotal moment.Our alignment with MMA Think Tanks,in

5、cluding the AI Leadership Coalition ALC,Marketing Attribution MATT,Marketing Organization MOSTT,and Data in Marketing DATT,gives us both the frameworks and the responsibility to guide marketers from experimentation to impact().These global initiatives are built to turn hype into practical standards,

6、helping leaders worldwide apply AI with creativity,measurement discipline,and organizational readiness.This report,developed with Buzzmetrics,highlights not only how Vietnam is using AI today but also where the gaps remain.For marketers,it signals the urgency of moving beyond execution toward creati