1、Citi is one of the worlds largest financial institutions,operating in all major established and emerging markets.Across these world markets,our employees conduct an ongoing multi-disciplinary conversation accessing information,analyzing data,developing insights,and formulating advice.As our premier

2、thought leadership product,Citi GPS is designed to help our readers navigate the global economys most demanding challenges and to anticipate future themes and trends in a fast-changing and interconnected world.Citi GPS accesses the best elements of our global conversation and harvests the thought le

3、adership of a wide range of senior professionals across our firm.This is not a research report and does not constitute advice on investments or a solicitations to buy or sell any financial instruments.For more information on Citi GPS,please visit our website at GPS:Global Perspectives&Solutions Marc

4、h 2023THE CREATOR ECONOMYGetting Creative and Growing Citi GPS:Citi GPS:Global Perspectives&Solutions March 2023 Primary Authors Jason B Bazinet is an Analyst covering the Internet and Media sectors for Citi Research.Before joining Citi in 2005,Jason covered Telecommunications,Cable and Satellite at

5、 JP Morgan.Prior to that,he worked at Sanford Bernstein,McKinsey and P&G.Jason earned his BS degree in Mechanical Engineering from Vanderbilt University and holds an MBA degree from The Kellogg School,Northwestern University.+1-212-816-6395| Thomas A Singlehurst,CFA is Head of the European Media Res

6、earch team.His focus is now primarily on covering the marketing services,professional publishing,and broadcast stocks,however across his career he has anlysed all the sub-sectors giving him the benefit of a broad view of the European Media space.Prior to joining Citi in 2004,Tom was at Goldman Sachs