1、GWIs report on the latest trends among internet users aged 16-25Gen ZIntroductionDiscover our dataKey insightsGetting to know Gen ZWhere are Gen Z in their life today?How are Gen Z navigating times of uncertainty?The Gen Z lifestyleHows Gen Zs mental health?How do they feel about finances?How are th

2、e youngest working generation adapting to the workplace?Entertainment and mediaWhy are Gen Z bringing Y2K back?How do they watch TV?What are their motivations behind gaming?Social mediaHow are Gen Z changing the social media game?Why has TikTok become so popular with this generation?Engaging with Ge

3、n ZHow do Gen Z discover and research new products?What can brands do to engage with them?AppendixNotes on methodology04050709132737475961In this reportGen Z are well and truly here.This report will dive into who Gen Z are today and take a closer look at their attitudes,lifestyle,and how brands can

4、engage with this key generation.Methodology All figures in this report are drawn from GWIs online research among internet users aged 16-64.Our figures are rep-resentative of the online populations of each market,not its total population.Note that in many markets in Latin America,the Middle-East and

5、Africa,and the Asia-Pacific region,low inter-net penetration rates can mean that online populations are more young,urban,affluent,and educated than the total population.Each year,GWI interviews over 900,000 internet users aged 16-64 in 50 coun-tries via an online questionnaire for our Core dataset.A

6、 proportion of respond-ents complete a shorter version of this survey via mobile;hence the sample sizes presented in the charts may differ as some will include all respondents,and others will include only respond-ents who completed GWIs Core survey via PC/laptop/tablet.When reading this report,pleas