1、KeynotePresentation:Data-Denial or Data-Driven?Disaster or Delight?Dr.Joe PerezDr.Joe PerezTechnology ProfessionalTechnology ProfessionalAmazon BestAmazon Best-Selling AuthorSelling AuthorInternational Keynote SpeakerInternational Keynote Speakerhttps:/ everything that counts can be counted,and note
2、verything that can be counted counts.”Albert Einstein(an alleged quote)IntroductionI created in a single minute in 2024 data created during Einsteins lifespan.Forbes/Tech Jury Study,updated January 2025How important is data-driven decision making?How many use scalable data for decision making?Introd
3、uctionIntroduction91%57%ForresterSurvey1200 U.S Escharian StairwellDesigned by Rafael Nelson AbogandaSurprising students since 1968Amazing structureArchitectural geniusFascinating experience BUT TOTALLY FAKE!4IntroductionIntroductionSee the source to being data-driven(and keeping your sanity)?Introd
4、uctionIntroductionHow do you get from being in data Practices:Introduction/Best Practices:DominanceRelevanceSignificanceSurveillance12345 and prioritize objectivesLooking for insight(contradicts knowledge,confirms/denies suspicion,quantifies importance)Actionable insight:leading to adaptation/action
5、 or confirming that no action neededOvercome bias(enemy of opportunity)Reference:“mental shortcuts”(Chris Weller)Expedience Bias quick action preferred over taking timeExperience Bias my own perception=objective truthEquivalence Bias NOT COVERED TODAYDominance:LOOK# and present relevant data(the“Fou
6、r Vs”):Relevance:LINKVolumeVelocityVarietyVeracity# and present relevant data(the“Four Vs”):Volume:How much do you have?Relevance:LINKAnnual rate of increase for world data storage:50%# and present relevant data(the“Four Vs”):Velocity:How rapidly isit generated and/or consumed?Relevance:LINKAverage