1、2023 and BeyondDisruptors Emerge in the Face of ChangeThe Slowdown Speeds UpState of Consumer Internet 20232Startups Shift Focus as Exit Plans Are Put on HoldStepping into 2023,a tougher market environment persists:Elevated inflation,continued interest rate hikes,rising geopolitical risk,and falling

2、 consumer sentiment dot the map.Once-pandemic-related tailwinds have now become headwinds,causing economic growth to slow,public markets to fall,capital to become scarce and consumers to scale back on spending.Yet while the current landscape remains challenging,this is precisely when disruptors are

3、born.Today,founders have time to slow down,focus on product market fit and develop long-lasting innovations.Furthermore,recent tech industry layoffs will provide a greater availability of talent to found new companies given falling opportunity costs,fueling the next wave of innovation.The key for co

4、nsumer startups will be twofold.First,companies will need to be agile and nimble;the ability to quickly cut burn and extend cash runway will be paramount.Companies will need to become grittier and stretch every dollar.This will ultimately force them to be more efficient,better equipped for long-term

5、 growth and better prepared to meet the demands of exit markets.Second,startups will need to capitalize on shifting consumer trends.For example,consumers increasingly want a more personalized experience,yet they expect more privacy(look no further than the demise of cookies and cross-app tracking).T

6、he ongoing proliferation of gaming has led to greater demand for multiplatform and on-demand games.Core values are continuing to shift amongst consumers,especially as the demographic of the modern-day consumer changes as younger generations make up a greater piece of the pie.Factors such as sustaina