1、The State of OTT Advertising in the U.S.An Analysis of OTT Ad Spending Trends and Top Advertisers 2022 Sensor Tower Inc.-All Rights Reserved|IntroductionThe State of OTT Advertising in the United StatesWhat is Over-The-Top(OTT)?Over-The-Top refers to the delivery of film and television content via t

2、he internet without requiring that consumers subscribe to a traditional cable or satellite pay-TV service such as Charter,Comcast,Cox,or DirecTV.OTT content delivery takes place on any device that can receive video over the internet such as mobile devices,personal computers,streaming devices(e.g.,Ap

3、ple TV,Amazon Fire Stick,Roku)and smart TVs.A television device that is connected to the internet is also known as a connected TV(CTV).Some in the industry use CTV as a catch-all term to include smart TVs,connected TVs,streaming boxes/sticks,and gaming consoles.Pathmatics OTT Data Pathmatics OTT dat

4、a is powered by a panel of real OTT&CTV viewers and includes data representative of all Smart TV brands.Our OTT data begins in October 2021 and encompasses the U.S.only.The data breaks out five of the top OTT streaming services:Hulu Pluto TV Tubi Peacock Paramount+Spend outside of these five service

5、s is grouped into Other OTT Streaming Services.Pathmatics OTT data does not include YouTube outside of the YouTube TV product.The Analysis includes:OTT advertising spending trends from October 2021 through November 2022 Duration of ad content an advertiser,brand,or category is investing in for their

6、 OTT campaigns OTT share of voice across competitors OTT creative strategies comparison2 2022 Sensor Tower Inc.-All Rights Reserved|Table of Contents04-OTT Ad Overview 12-Travel Booking Services&Travel Agencies 16-Transportation 22-Food Delivery Services 27-Conclusion 3 An Overview of OTT Ads in the