1、2023 eCommerceTechnology IndexeCommerce is recovering from a bout of whiplash after the most volatile period in recent memory.The past 18 months have brought massive traffic gains,followed by supply chain nightmares,soaring acquisition costs,cooling consumer confidence,and,more recently,low-to-no tr

2、affic gains.With eyes-wide-open,brands have hardened their focus on a familiar mandate:to make the most of every shopper experience.The burgeoning ecosystem of best-of-breed commerce and marketing technologies extends a helping hand in this pursuit of experience excellence.From attraction to convers

3、ion,fulfillment to retention,third-party technologies provide more coverage along the entire shopper journey than ever.Now,these technologies are increasingly adopted and seamlessly integrated into mission-critical moments that provide a better shopping experience.As such,leading brands and retailer

4、s rely on these third parties to boost their KPIs and contribute directly to the core eCommerce levers:driving traffic,optimizing conversion,and reducing operational costs.But,there is an often-overlooked tradeoff involved in adding more technology into the experience.For every technology added,site

5、s strain to load,and page load times drag.The impact of slower page loads is real a one second delay in page load increases bounce rate by nearly 9%and decreases conversion by nearly 6%*Slow sites bounce shoppers,and thus lose the opportunity to leverage those valuable third party contributions.Quan

6、tifying the impact of these third-party technologies is a key cog in optimizing the entire site experience.Drawing on the industrys most expansive tracking of eCommerce technology performance,this years eCommerce Technology Index shares the impact that third parties have on site speed and the shoppe