1、Digital Advertising Trends in 2023See how the worlds leading brands plan their digital advertising for the upcoming year2TABLE OF CONTENTS Executive Summary 3About the Respondents 4 Key Insights 5YouTube and Instagram Emerge as Most Popular Advertising Platforms 7Digital Advertising is Becoming More

2、 Streamlined and Automated 12B2C Companies Will Use Technology to Overcome Advertising Challenges in 2023 17Conclusion:A Year for Technology Enablement 21Key Suggestions 22About the Authors 23Executive SummaryDigital advertising continues to be a key driver of new business,customer loyalty,and reven

3、ue for B2C businesses.Consumer buying behavior has shifted significantly toward digital purchasing in recent years,and that shift has shown no sign of slowing down.3As a result,companies that can generate masterful cre-ative,targeted ads,and per-sonalized offers are in the best position to capture m

4、arket share and build cus-tomer loyalty.This report explores what op-portunities and challenges B2C companies are facing in their digital advertising processes.It identifies the key digital mar-keting channels companies are targeting in 2023 and reveals how they are using capabilities like automatio

5、n,campaign opti-mization,and ad creation.4The respondents occupy roles in digital marketing,digital ad-vertising,performance mar-keting,and ecommerce.They represent B2C companies in ecommerce,including CPG,retail,gaming,and travel.The companies represented make roughly$1 billion to$10 billion or mor

6、e in annual revenue.At 41%,a significant number of respondents spend$5 mil-lion to$10 million on digital advertising each year.Over one-quarter(27%)spend$10 million to$20 million,and 22%spend more than$20 million.How much does your company spend on digital advertising annually?10%$2M$5M41%$5M$10M27%