1、eCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX12020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX3RD PARTYPerformance Impact GuideWELCOME TO THE2O2O 3rd Party IndexFor the 3rd year in a row,YOTTAA has released the 3rd Party Performance Index,providing detailed data on the performance of 3rd party tec

2、hnologies across eCommerce sites.In a year like no other when eCommerce became the primary shopping channel for consumers,brands are under a great deal of pressure to provide shoppers an engaging,seamless,and fast digital experience.Historically,this has been accomplished by adding rich content,imag

3、es,and technologies in order to provide the level of online shopping standard expected by consumers.However,because of the seismic shift to digital this year,in our 2020 index we are getting more prescriptive with granular information on 3rd party technology impacts and data,including recommendation

4、s to help brands keep pace with an ever changing retail landscape.Additionally,the YOTTAA platform,which optimizes the performance of eCommerce sites,is constantly improving and optimizing more and more sites,and collecting new and varied levels of data,much of which we are flagshipping in this repo

5、rt.For example,no longer does 3rd party performance impact stop at the Performance Impact Ratings we have used in past indexes.3rd party complexity,location,and how they enhance the digital shopping experience now weigh heavier than ever when determining if they are right for your site.As a result,t

6、his index proves to be an invaluable site performance tool for online retailers in 2020,as well as a one-stop listing of the top 3rd party eCommerce technologies across multiple categories.The index is based on data pulled from YOTTAAs knowledge base of over 1,500 eCommerce sites.Because YOTTAA is u