1、A 2026 Optimizely Digital Healthcare Strategy Playbook John Berndt,SVP Health,the Americas,Valtech Nicola Ayan,VP Solution Strategy,OptimizelyContentsWhy now?Why Optimizely?Key playsPatient acquisition and competitive reputationPatient access and patient supportDigital loyalty and population health

2、outcomesContent supply and meeting the demand for healthcare content01 02 03 043489 12 14 16 A 2026 Optimizely Digital Healthcare Strategy Playbook2Why now?U.S.healthcare digital experience has been under tremendous pressure for more than a decade,and the challenges keep piling up.Asked to do more w

3、ith less,to be strategic at every turn,and to blend effective marketing with service design,CMOs,CIOs,CTOs and their teams face an uphill battle.Healthcare business models are under great pressure,competition is fierce and growing,regulations are shifting,and consumer expectations are set not by hea

4、lthcare competitors but rather by the largest digital companies in the world.In this environment,the usability,accessibility and power of tools provide crucial leverage for smaller,overtasked teams.But great,user-friendly technology is not enough.Organizations must develop an effective digital pract

5、ice and associated strategies to get the value out of technology,which has little value without it.However,developing these strategies requires resources.A strong jump start is essential to build momentum.Hence this playbook.A 2026 Optimizely Digital Healthcare Strategy Playbook3As one of the leadin

6、g DXP platforms,Optimizely has always been valued for its easy usability,quick time-to-value and the popularity among marketing teams.In early 2025,Optimizely released the HIPAA-ready versions of key components of its platform,opening the door to a broader impact to healthcare digital operations.To