1、Social Advertising Trends 20221 OUTSMART YOURSELF OUTSMART YOURSELF SOCIAL ADVERTISING TRENDSGlobal Social Advertising Trends 2022See how worlds biggest brands plan their social advertising for the upcoming year.Social Advertising Trends 20222Executive Summary About the Respondents Key Insights Adve

2、rtisers Will Devote More Spend to Instagram Ads Companies Show a Heightened Interest in Automating Social Media Ad Creation Branding Campaigns and Video Ads Will Be Prioritized in 2022 Companies Struggle with Talent,Cost,and Competition Conclusion:Blending Automation with Creativity Key Suggestions

3、About the AuthorsTable of Contents3456111416181920Social Advertising Trends 20223Businesses in consumer-facing industries like retail,consumer packaged goods,and eCommerce have made strides to adapt to recent disruptions and changes in consumer behavior.Although many consumers are now shopping for p

4、roducts and services in brick-and-mortar business locations,much of their business remains online,and the digital trend is showing few signs of slowing down.This has raised the stakes for companies that depend on their eCommerce businesses and those that adopted new,digital-first fulfillment methods

5、 during the COVID-19 pandemic.Not surprisingly,digital advertising has become more important than ever,and social media is one of the primary spaces in which B2C companies are competing for customer attention and loyalty.This report presents an analysis of how B2C advertisers in North America are ad

6、apting their social media advertising to the current market.Here,readers will find comparisons with last years numbers,demonstrating important trends in social media advertising.The report will also present actionable suggestions on how to optimize readers social media advertising strategies moving