1、2022 eCommerce Executive Key Initiatives Report2022 eCommerce Executive Key Initiatives Report 2eCommInsightsMethodologyThe 2022 eCommerce Executive Key Initiatives Report examines online retail trends based on feedback from some of the biggest brands in the industry.It contains data from questions

2、answered by 128 executives from leading eCommerce brands across a wide range of vertical markets.Although this year the majority of respondents were from brands generating greater than$200M in online revenue annually,over 40%of respondents represent smaller market brands.In terms of demographics,ove

3、r 85%of respondents hold the title of Vice President or Global Director.Data was collected online and via telephone during February of 2022.Respondent Demographics ONLINE REVENUE0%10%20%30%40%$25M-$50M$50M-$200M$200M-$700MOver$700M 88%eCommerce/Digital 7%IT 3%Marketing 2%Other0%10%20%30%RETAIL SEGME

4、NTSApparel SpecialtyHealth/BeautyFootwearSports/LeisureHome ImprovementJewelry/AccessoriesElectronicsFurniture/HousewaresFood/BeverageDepartment StoreAutomotiveBusiness SuppliesTITLESAn increase in site speed will help brands achieve revenue goals.The jury is out on the impact of web core vitals.The

5、 eCommerce heavy hitters are spending money to make money in 2022.The focus is on investing in digital experience and maximizing online ROI.72%of large revenue brands will increase their investment in eCommerce initiatives by 25%or more in 2022.The 2022 eCommerce eCommerce Executive Key Initiatives

6、Report:Summary of Findings Brands are investing more in customer acquisition than ever before.Top investment areas for 2022 include data security,increasing site speed,and site analytics.More than half of survey respondents said their brands experienced online revenue growth of between 26%and 50%in