1、Trending:Video and Creative in Social MediaFALL 2022SMARTLY.IO15:4 5:3 4:3 1:1 16:9Trending:Video and Creativein Social MediaGuide to crafting successful creative strategies-Fall 2022Trending:Video and Creative in Social MediaFALL 2022SMARTLY.IO201010303050502020404Creative and Campaign SuccessMille

2、nials and Gen Z Are Reshaping the Digital LandscapeLeveraging the Power of VideoThe Power of Good CreativeThe Latest Trends and Tech in CreativeP.03P.06P.11P.04P.07Table ofContentsTrending:Video and Creative in Social MediaFALL 2022SMARTLY.IO3Creative and Campaign Creative and Campaign SuccessSucces

3、sCreative has the power to improve long-term brand health,support sales spikes,change consumer behavior or brand perception,and even to endorse pricing power and elasticity over the long-term.Marketers are underestimating the importance of creativity and storytelling while overestimating the role of

4、 performance.Thus,countless creatives fail to be well-branded or sufficiently distinctive to get noticed.Connecting with consumers is easier done with on-brand and eye-catching creatives.So,how do you craft creatives that drive performance while telling your brands story?In this eBook,youll learn ef

5、fective strategies and tactics you can use across verticals,formats,and creative flows to take your social creative to the next level.Creativity is the biggest driver of non-incremental growth-when done well,it impacts business in several ways.70%70%of campaign success relies on creative quality,rel

6、evancy,and personalization,yet marketers still underestimate the role of creative effectiveness.Source:Google Media Lab0101Trending:Video and Creative in Social MediaFALL 2022SMARTLY.IO4CONNECTING WITH CONSUMERSConsumers want to be entertained,inspired,and heard.They come to social platforms to unwi