1、Published February 2023.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any information storage and retrieval system,without prior permission in writing from the publishers.Copyrigh

2、t ExchangeWire Ltd.2023 Deep Dive:Advertising Resource ManagementIn association withPage 2 of 14Published February 2023.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any informati

3、on storage and retrieval system,without prior permission in writing from the publishers.Copyright ExchangeWire Ltd.2023 |In association withCONTENTSAdvertising Resource Management 3Growing complexity challenges for advertisers 4The fragmentation of media 4Time for a new approach 5How does Advertisin

4、g Resource Management(ARM)help?5The backbone of ARM 6The ARM components 6The ARM process criteria 7The main benefit of adopting ARM:building your advertising equity 8Conclusion 9The brand perspective 10About Mint 14About ExchangeWire 14Page 3 of 14Published February 2023.All rights reserved.No part

5、of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any information storage and retrieval system,without prior permission in writing from the publishers.Copyright ExchangeWire Ltd.2023 |In association withADVERTIS

6、ING RESOURCE MANAGEMENTARM is like ERP for the advertising industry:a strategic necessity in orchestrating and automating processes to cut spend and boost impact.The advertising landscape is more complicated today than it has ever been.Advertisers have been forced to adapt to a changing world,one wh