1、THROUGH THE LENS OF CESJANUARY 5-8,2023TRENDSTRENDSMEDIAMEDIATODAY TODAY ININ2WHAT IS CES?WHAT IS CES?CES(formerly known as the Consumer Electronics Show),the annual international technology,electronics,and innovation conference,is recognized as the most influential tech event in the world,with a le

2、gacyof serving as the place breakthrough technology launches,global innovators can connect,and plenty of brands set their blueprint fortech-driven creativity for the year.Its not just about seeing the latestTVs coming to market;its about gleaning insight into what the futurecould look like for how w

3、e work,play,travel,and live in the longer term.The first CES launched in 1967,with 250 exhibitors and 17,500 attendees in New York City.This year,the conference featured over 1,300 exhibitors-including manufacturers,developers,and suppliers of consumer technology hardware,content,technology delivery

4、 systems,and more,covering both traditional and non-traditional technology product categories ranging from fintech to AI to IoT to robotics and more and aimed for 100,000 attendees from around the world.It also touted the United States largest auto show,thanks to the heavy presence of auto manufactu

5、rers touting next-gen cars.While CES is historically known to provide a look into the future 5-10 years from now,given the sense of urgency around the economy,supply and demand struggles across select sectors,slowing of venture-capital funding for startups,geopolitics,and emerging spaces like crypto

6、currency quickly posing challenges for governments,this years CES felt much more focused on instant innovation opportunities brands,platforms,and media partners can leverage in 2023.23 3ARTIFICIAL INTELLIGENCE(AI)The digital simulation of human intelligence processes by machines,especially computer