1、TRAVELER TRIBES 2033 TRAVELER TRIBES 2033 2Helping you understand and build for travelers in 2033We emphasize the future of travelers in this report.This is because travel is about humans,human behavior and the way humans think(this is why we refer to tribes of travelers a collective One of our goal
2、s is to identify the future forces the incoming disruptions likely A sophisticated and diverse research approachFuture forces,traveler truths and four Traveler TribesUNDERSTANDING TRAVELS HUMAN SIDETRAVELER TRIBES KEY LEARNINGSTRAVELER TRIBES PURPOSEof combined thinking and behavior).But understandi
3、ng what Traveler Tribes exist and how they think and behave is a complicated area.Thats why Traveler Tribes 2033 is based on in-depth research that involved speaking to 22 experts from different fields inside and outside of travel then surveying 10,345 travelers from 15 countries and overall,collect
4、ing 5.84 million data points.to transform travel by 2033.This ranged from the role of international families(where family members live in different countries)to changing the reasons well travel to how different forms of data will personalize travel.We then combine these future forces with traveler t
5、raits knowledge about how people make decisions and why to understand if these future forces will be as transformational as experts predict.This means we can understand if people REALLY want AI(Artificial Intelligence)to plan their trips,for example.Or if the IKEA effect where we place great value o
6、n something weve made ourselves means we overestimate the appetite for AIs assistance?And will people really travel more sustainably?Or are we psychologically programmed to prefer watching others act sustainably on our behalf while we dont change our behavior?1 This number reflects how many traveler