1、Innovative BPC Ingredients to Watch:Anti-ageing Skincare2023Explore the ingredients and trends in the China and APAC marketsExperts in what consumers want and whyBased on observations of the booming Chinese beauty and personal care market,Mintel finds that technology and ingredients are always drivi

2、ng innovation,while we see that many brands are already leveraging differentiated products to meet rapidly changing consumer needs.Here,we will focus on anti-ageing skincare,exploring the ingredients and trends in the China and APAC markets.At the beginning,we need to be clear about several definiti

3、ons:Mainstream ingredientsMost consumers are aware of it,and it is an obvious trend in newly launched products.Knowledge of these ingredients have been shared by brands and key opinion leaders(KOL)for a long period of time and are widely used in products.They are used as the main ingredient and enjo

4、y high awareness among consumers.Approaching mainstream ingredientsAwareness among consumers is gaining momentum with increased presence in products.In terms of awareness and usage in formulations,these ingredients are not as widely known as mainstream ingredients,but knowledge and use of them are g

5、rowing rapidly.They also can be found among multifunctional ingredients,but not as a key focus in ingredient communication.New/emerging ingredientsThere is a rising awareness among consumers and presence in few products.These ingredients are lesser known to consumers.Some of these ingredients havent

6、 been used as main ingredients in product communication.2Catalog Chinese Consumer Reception Increase in anti-aging claims Ingredient Development Emerging Players APAC View3Chinese Consumer ReceptionChinas anti-ageing skincare market has maintained steady growth,driven by consumers awareness on skin