1、Digital Auto Report 2021Accelerating towards the“new normal”VOLUME 1Strategy&|PwCDigital Auto Report 2021 Volume 1Tenth annual Digital Auto Report,developed by Strategy&and PwCGlobal consumer survey with a focus on the US,EU and China(n=3,000)plus new view on Japan(n=1,000)Quantitative market outloo

2、k up to 2035,based on regional structural analysisInterviews with industry executives at OEMs and suppliers,and with leading academics and industry analysts2Volume 2Capturing value with new mobility business modelsVolume 1Assessing global mobility market dynamicsVolume 3Building software-defined veh

3、icles and servicesMarket outlook penetration of technologies and mobility typesCustomers changing mobility preferences:everything-as-a-service?Technology shifting gears in connected,electric,automatedRegulation slowdown or acceleration of key policies?What to offer and how much to gain?How to build

4、up required capabilities?The mobility ecosystem is entering a fragmented future,with different adoption patterns and use cases by region Executive summary Volume 1In the“new normal”world,two themes are having a major impact on auto executives strategy with regard to connected,electric,automated and

5、smart mobility 1)rising market attention on decarbonization/sustainability and 2)competitive pressure from maturing digital disruptors/“new kids on the block”.97%of Chinese consumers want to change their mobility behavior to improve their CO2 footprint vs.70%in Germany and 52%in the U.S.Switching to

6、 an electric vehicle is the preferred measure for achieving this goal in China and in the US,while Germans would like to do more walking/cycling.In light of the ongoing pandemic,demand for public transport and shared mobility remains low about half of the survey respondents(n=4,000)say they use thos