1、Skincare Consumer Illustration and Future Market OutlookChina Skincare Market Whitepaper2023 Market Whitepaper Series 01She says 2Gabrielle KongVP of Strategy,Chief EditorTing YuanInsight&Data LeadVonnie WanAssociate DirectorJoy LongMedia MasterEsperanza WangInsight&Data ManagerIris SongSenior Execu

2、tive3Gabrielle KongLife ArtistSkincare ritual,as an essential part of the self-indulgent culture,shows your lifestyle attitude.For example,I pay closer attention to rituals in their day-to-day life and shows a higher awareness regarding self-care.Whether its Gen Z or millennials,they both have highe

3、r requirements for life.The idea that“I am living not surviving”has resonated greatly with todays Chinese,and they look to reward themselves under hustle culture with quality lifestyles.Ting YuanHabitual FollowerIts a balancing act when it comes to time allocation.Whilst multi-tasking from a number

4、of roles including mum,daughter,wife,employee and friends,my philosphy is to minimise time spent,and room for error by choosing the product of the brands I trust.We live in the age when new products show up all the time,its ever more important for brands to build equity and trust.Vonnie WanLife Arti

5、stSkincare is not just about skincare,but more like my own ritual than makeup.The choice of products represents the degree of self-care,the choice of brand represents the tag of self-recognition,and efficacy and user experience is for self-pleasing.During our research,we gradually find that this per

6、sonalized consumer behavior reflects various individuals different pursuit of experience value,and then the consumer personas become three-dimensional.4Esperanza WangBeauty QueenLife for me is an adventure,exploring the world and collecting new experiences while growing on the way and learning about