1、Your Guide to Connected TVAudience DataWHITE PAPERA tour of the first,second,and third party audience data available to use in Connected TV campaignsTheres no faster growing ad channel than Connected TV.The question“Should I run CTV?”has been answered with a resounding yes.The next question is“How a

2、nd where should I run it?”You can find your answer by being smart in your approach and educating yourself on everything you need to know.One of the biggest pieces to familiarize yourself with is CTVs ability to target viewers much like you would on a digital ad channel.But there is a lot of audience

3、 data out thereso where do you start?In this guide well run you through some of the most prevalent CTV audience sources,and provide summaries on what they are,where theyre found,and why theyre useful.So whether youre a digital pro and just need a rundown of what you can do with CTV,or youre coming f

4、rom the world of linear TV and need a full audience-targeting tourweve got you covered.IntroductionYOUR GUIDE TO CONNECTED TV AUDIENCE DATA 3Making the Most of Your Audience StrategyTheres no denying the opportunities audience targeting offers on Connected TV.But,the CTV ad platform you use makes an

5、 immense difference in how effective audience outreach will be.For example,if you advertise directly with an ad-supported streaming network,your ads are served only on their service and behind a“walled garden.”When you consider the average American household watches a minimum of four streaming netwo

6、rks,you can see limitations with that approach when trying to maximize touchpoints.Thats why it is important to select an ad platform that offers the following:A fully integrated audience builder that allows you to create and segment audiences within the platform.Access to top-tier streaming network