1、1B2B26 MARKETING AN INDUSTRY PERSPECTIVE FOR 2026B2B26MARKETINGAn industry perspective for 2026GREATER CHINA EDITIONCONTENTSEditors Introduction.3 The Fire Horse:Energizing Chinas Public Relations and Communication Trends in 2026.4Harriet GaywoodModern China B2B Lead Generation Tactics for 2026 .7Mi

2、ke GoldenA Tale of Two Cities:Hong Kong Remains in Top Form.9Ryan PurkeyIndustrial Brands,Digital China:Storyselling for Engineers,Not Just Storytelling.11Sascha SchmidtSurfing Not Drowning,the Creative In 2026.14Paul Copeland B2B Marketing Agencies:The Next Generation .17 Barry ColmanThe History of

3、 Media&Advertising.20Ben WoodThe Fire Horse Navigates the Mosaic:Why Southeast Asia is a Soul,Not Just a Market.23Chan Juu AnnThe Compression Effect:Why B2B Marketing in China Feels Faster,Tighter,and Less Forgiving.26Alex IvesDesign:Brandigo C2Editors Introduction:The Fire HorseIn the Chinese z

4、odiac,2026 is the Year of the Fire Horse.It is a rare,volatile combination.The Horse represents momentum and independence;Fire adds intensity and a penchant for risk.Together,they signify decisive action and a refusal to remain static while the world recalibrates.The symbolism is a perfect fit for t

5、he current climate.For B2B marketers navigating the China ecosystem,2026 will be defined by motion over stability.Markets are reorganizing.AI has transitioned from a boardroom concept to a daily collaborator.Chinese firms are accelerating their global footprint,while international brands are overhau

6、ling their domestic playbooks.The Fire Horse does not wait for“perfect”conditionsit moves,adjusts,and demands that you keep pace.This edition reflects that restless mindset.A distinct pattern is emerging across the industry.Communication is becoming sharper and more accountable.Trust is no longer gi