1、/State of Consumer Trust in Online ShoppingHow Shoppers Navigate AI and AuthenticityAuthor:Elizabeth Pun,Contributing WriterResearch:Cheryl Zajac,VP,Client InsightsIntroduction.3Methodology .401/The Trust Divide on AI.502/Reviews Run the Show .1103/How Shoppers Are Using AI .23Conclusion.29Table of

2、C2 /How Shoppers Navigate AI and AuthenticityIntroductionAI is becoming a bigger part of the online shopping experience,influencing how consumers potentially search,compare,and ultimately buy.As these tools reshape the shopping journey,theyre also changing how shoppers decide what(and whom)to trust.

3、For brands and retailers,understanding how AI impacts credibility and confidence is becoming just as important as the technology itself.In this report,we explore consumer trust in the age of AI.We examine how shoppers are responding to AI-driven experiences today,what earns their confidence when its

4、 time to check out,and how brands and retailers can align with these expectations and build trust in a rapidly evolving 3 /How Shoppers Navigate AI and Authenticity/IntroductionMethodologyBizrate Insights surveyed a nationally representative sample of 1,006 U.S.online shoppers aged 18+in November 20

5、25 to explore consumer trust around AI.1,006U.S.Online Shoppers S4 /How Shoppers Navigate AI and Authenticity/Methodology01/The Trust Divide on AI5 /How Shoppers Navigate AI and AuthenticityThe Tug-of-War on TrustShopper trust hasnt quite caught up to the rapid rise of AI in ecommerce,but thats not

6、to say demand wont grow.When asked how much they trust AI while shopping,38%of consumers say they somewhat or completely trust it,while another 30%openly distrust it.About a third(32%)sits squarely in the middle with no strong opinion either wayyet.Age plays a major role in those trust levels.Younge