B Finance:2023年全球品牌可持续发展认知指数报告(英文版)(54页).pdf

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B Finance:2023年全球品牌可持续发展认知指数报告(英文版)(54页).pdf

1、SustainabilityPerceptionsIndex2023The inaugural report on the value of sustainability perceptions to the worlds leading brands January 2023Brand Finance Sustainability Perceptions Index 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Get in Touch3Foreword4The IAA A Global Co

2、mpass for Sustainability5Dagmara Szulce,Managing Director,IAA Global Planet Mark Embedding Sustainability and Net Zero at the Core of Business Strategy6Steve Malkin,CEO and Founder,Planet Mark Methodology7Research Analysis12Sustainability Perceptions Scores16Insights21Sustainability Reporting22 Robe

3、rt Haigh,Strategy and Sustainability Director,Brand Finance Delivering on sustainability through comprehension and community 26 Sasan Saeidi,World President&Chairman,IAAThe Paradox of Greenwashing28 Herv de Clerck,VP IAA Global,Sustainability Council Chair Creating a smarter regulatory environme

4、nt that protects consumers,allows businesses to thrive,and helps save the earth too30 Jeffrey A.Greenbaum,Chair,IAA Public Policy CouncilSustainability Perceptions Value Ranking32Our Services46Brand Finance Sustainability Perceptions Index 3About Brand Finance.Brand Finance is the worlds leading bra

5、nd valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the fina

6、ncial value of brandsWe put 5,000 of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish nearly 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and marke

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