尼尔森&支付宝： 2019年境外旅游市场中国移动支付发展与趋势白皮书(英文版)(33页).pdf

1、1 2019 NEW TRENDS FOR MOBILE PAYMENT IN CHINESE OUTBOUND TOURISM 02 PREFACE Note: 1 Chinese outbound tourism in this report refers to travels by Chinese mainland residents to other countries and regions for private or business purposes. In 2019, the Chinese outbound tourism market has witnessed stab

2、le growth. The latest data from the China Tourism Academy shows that the outbound tourism market totaled about 81.3 million trips in the first half of 2019, up 14% year-on-year. With continuous economic growth, easier access to visas, more direct routes and other tourism facilities, outbound tourism

3、 has penetrated the lower-tier markets. The upgrade in tourism consumption demands from lower-tier markets is also becoming increasingly prominent. Upgraded consumption is no longer dominated by young pioneering tourists in Tier 1 cities; while tourists in Tier 2 and 3 cities, as important growth dr

4、ivers of the outbound tourism market, have become forces to be reckoned with in this new wave of consumption upgrade. Thus, to gain insights and deep dive into the Chinese outbound tourism market, one of our focuses in this report is to explore trends in outbound travels from lower-tier markets. Chi

5、nese tourists are also driving the development of Chinese mobile payment overseas. As a global leader in mobile payment, China has seen continuous development of its mobile payment industry in recent years, fueling the growth of the mobile payment market for outbound tourism while taking the market

6、to the next stage. On the one hand, the Chinese mobile payment market has maintained a stable growing trend in terms of consumer base; and on the other hand, on the supply side, local merchants, as a crucial part of local ecosystems in outbound tourism destinations, are subject to emerging waves and