1、MARTECH INTELLIGENCE REPORTENTERPRISE ACCOUNT-BASEDMARKETINGPLATFORMSA MARKETERS GUIDEVisit RollW to learn more about the ABM Platform that drives 5x ROI compared to other vendors.The Ultimate ABM Buyers Guide covers:5 platform must-haves(hint:its more than just features)12+key questions to ask each

2、 vendor 3 investment-case ready ABM platform usage storiesKnow exactly what to look for to be confident your tech will drive results.GET MY BUYERS GUIDEEyeing an ABM Platform?Watch our 4-min product demo 2022 Third Door Media,Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Account-Bas

3、ed Marketing Platforms:A Marketers GuideScope and methodology.2Account-based marketing market overview.3Figure 1:Amidst the COVID pandemic,more budget is dedicated to ABM.3The evolution of B2B buying.4Figure 2:More than ever,buyers are seeking information pre-purchase.4Figure 3:The majority of buyer

4、s journeys occur before the salesperson becomes involved.5Figure 4:Benefits of ABM cited by marketers surveyed.6Figure 5:B2B companies are placing greater emphasis on the full lifecycle of the customer relationship.6Figure 6:Many programs mature,but others have room to grow.7Figure 7:Technology issu

5、es result in challenges for 30%of marketers.8Figure 8:Marketers are replacing their ABM tools at a much higher rate than previously.8Large,well-funded vendor market responds to ABM demand.9Point solutions give way to platforms.9Consolidation and growth.10Critical elements for ABM success.11Figure 9:

6、Sample ABM sales funnel.As accounts travel down the funnel,they deliver more value to the organization.12Table 1:Select ABM Metrics.13ABM tool capabilities.14Data enrichment.14Table 2:Vendor capabilities for customer data enrichment .14Account targeting.15Personalization and/or predictive recommenda