1、Beyond the hypeFive ways retailers and brands can drive value in the enterprise metaverseIBM Institute for Business Value|Expert Insights2Jeffrey CastellanoGlobal Executive Design DirectorJeffrey.C HallerPartner,Consumer Center of Competency(CoC)Karl.H Castellano co-leads Spatial Computing,XR and Me

2、taverse at IBM.He is a Global Executive Design Director with a proven track record launching complex initiatives,products,and platforms into market.Jeffrey helps clients expand revenue by unlocking new value in tools,services,and monetization,while crafting a human-centric story.Chris Hay Distinguis

3、hed Engineer Hay is a Distinguished Engineer at IBM and global CTO for Customer Transformation at IBM Consulting(covering web,mobile,commerce and digital platforms).Chris co-leads Metaverse with Jeffrey Castellano,providing the technology and architectural view.Chris has successfully guided many of

4、our clients in their multi-verse transformation journey.Karl Haller is the Global Leader for the IBM Consulting Consumer Center of Competency(CoC).The IBM Consumer CoC is a team of industry experts who develop transformational solutions and programs for leading retailers and consumer products compan

5、ies across the globe.Experts on this topicMary Wallace Retail and Consumer Behavior SME Wallace is a Retail and Consumer Behavior SME for IBM Consulting and the Global Center of Competency(CoC)for Digital Strategy and Experience.She is an IBM thought leader on all aspects of customer experience and

6、retail innovation.Mary is one of IBMs Metaverse Leaders and is guiding clients on their metaverse journey.1The enterprise metaverse is a“now”opportunitya time to build the foundation for a purposeful future that spans the digital-physical divide by creating tangible,measurable,and sustainable busine