1、MARTECH INTELLIGENCE REPORTE L E V E N T H E D I T I O NB2BMARKETING AUTOMATIONPLATFORMS:A MARKETERS GUIDEMarketing is on the move.In our latest State of Marketing report,uncover insights from over 8,200+leading marketers worldwide.Learn Get the report at five major trends set to inform your strateg

2、y for the year ahead.See the 5 trends facing marketers working from anywhere.2023 Third Door Media,Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:B2B Marketing Automation Platforms:A Marketers GuideScope and methodology.2B2B marketing automation overview .4Figure 1:Marketing automation platform

3、s appear ripe for replacement.4Figure 2:75%of replaced systems had been in place between 1 and 5 years.5Figure 3:Marketing automation is on the rise,globally.5The personalization imperative.6Figure 4:Business buyers expectations are high.6Figure 5:Technology used by practitioners of account-based ma

4、rketing.6Big mergers are done;plenty of smaller ones on the horizon.7Select marketing automation providers acquisitions.7B2B MAP capabilities.8Capabilities.8Dynamic content creation and delivery.8Lead management.9Predictive analytics.9Mobile marketing .10Account-based marketing.10Social/lead profile

5、 integration.10Native CRM integration.10 Third-party software connectivity.10Proactive recommendations based on AI.11Choosing an enterprise B2B marketing automation platform.11The benefits of using B2B marketing automation.11B2B MAP pricing .12Recommended steps to making an informed purchase.12Step

6、One:Do you need a marketing automation platform?.12Step Two:Identify and contact appropriate vendors .13Step Three:Scheduling the demo .14Step Four:Check references,negotiate a contract .15Conclusion.16Vendor profiles.17Acoustic.17Acquia.21ActiveCampaign.23Adobe Marketo.25Bloomreach.28HCL Unica.31Or