1、 2022 PayPal Inc.Confidential and proprietary.EuropePayPal e-Commerce IndexNovember 20222 2022 PayPal Inc.Confidential and proprietary.About the researchThis research report was produced by PayPal,based on a study conducted by ACA Research with n=15,221*consumers and n=4,604 businesses.It contains g
2、eneral observations about trends in e-Commerce,social commerce,Buy Now Pay Later and cross border as well as involving cryptocurrency,NFTs and the metaverse.The study does not take into account the objectives,situation or needs of any specific business or individual.The consumer research conducted b
3、y ACA Research consisted of a 15-minute online survey of n=15,221*consumers across 12 different markets aged 18-75 years,exploring adoption,usage and sentiment towards e-Commerce,social commerce,Buy Now Pay Later and cross border as well as cryptocurrency,NFTs and the metaverse.In addition,ACA Resea
4、rch conducted a 10-minute online survey of n=4,604 with business decision makers within B2C retailers and businesses who operate entirely or partially online,across 12 different markets.It explored their attitudes and behavioursaround e-Commerce,social commerce,Buy Now Pay Later and cross border,as
5、well as cryptocurrency,NFTs and the metaverse.METHODOLOGY:Online self-completion survey.The research was carried out in compliance with industry guidelines and privacy requirements.Sample was sourced through consumer and business research panels,with participants incentivised for completing the surv
6、ey.The consumer sample was weighted by age,gender and location to ensure data was nationally representative.Significance testing on this sample was conducted at a 95%confidence interval,with a potential sampling error ranging from 2.2%to 3.1%.Quotas for the business sample were set on turnover and l