1、Demystifying the Consumer MetaverseJ A N U A R Y 2 0 2 3In collaboration with AccentureContents 2023 World Economic Forum.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,including photocopying and recording,or by any information storage an

2、d retrieval system.Disclaimer This document is published by the World Economic Forum as a contribution to a project,insight area or interaction.The findings,interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum b

3、ut whose results do not necessarily represent the views of the World Economic Forum,nor the entirety of its Members,Partners or other stakeholders.Foreword 3Executive summary 4Initiative overview 51 Decoding the metaverse,web3 and Web 3.0 62 Value creation in the consumer metaverse 153 Metaverse eco

4、nomic models 214 Future value horizons in the metaverse 24Conclusion 29Appendix:Economic models in the consumer metaverse 30Glossary 48Contributors 49Endnotes 52Images:Getty Images,UnsplashDemystifying the Consumer Metaverse2ContentsForewordDefining and building the metaverseThe next era of the inte

5、rnet is taking shape,with the convergence of technologies forging the metaverse,an immersive,interoperable,and synchronous virtual world.Though a single standard definition for the metaverse has yet to emerge,experts agree that this new age of the internet will disrupt and transform current social a

6、nd economic structures.From more immersive,empathetic social experiences to more universal access to services and education,the metaverse presents momentous opportunity,but also brings about new challenges.It is within this context that in May 2022,the World Economic Forum launched the initiative De