1、Softwaresector update Q4 2022Important disclosures appear at the end of this reportGP Bullhound Corporate Finance Ltd and GP Bullhound Asset Management Limited are authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRAGP Bullhound Luxembourg S.R.L.is regula

2、ted by the CSSF in LuxembourgQualitative insights into broader Software trends and public and private valuations across the transaction spectrum,and interviews with todays leaders transforming the sector.2TakeawaysPrivate market valuations have taken a lesser hit,with focus shifted on Gross Margin a

3、nd Gross Revenue Retention Strong secular growth continues to underpin the long-term value of the sector,forecast to reach$716bn by 2028ChatGPT is driving accessibility into previously difficult to penetrate marketsChatGPT will allow for the democratisation of content,regardless of S&M budget The Ge

4、nerative AI market size is likely to reach$110.8bn by 2030 Facing an economic slowdown,customers are less interested in bundled offeringsA lack of interest in bundled products has spurred on many consumers to look for standalone productsTo combat this,SaaS businesses are providing more customisable

5、pricing modelsSaaS products now have a much lower barrier of entry compared to the pastTo generate high-quality traffic,SaaS companies are shifting towards SEO and content marketingDue to this shift,SEO software providers are seeing accelerated growthBusiness intelligence looks to gain popularity th

6、rough easy-to-use self service toolsCitizen developers are another major driver of rapid growth in the BI marketThe BI ecosystem continues to develop and scale,set to reach$43bn by 2028CX software is notably resilient in the face of uncertain economic conditions as it allows brands to differentiate