1、2019-2021The Economic Impact of Online Travel Agencies in APACFinal ReportAppendicesAppendix 1 and 268 Econometric ResultsOn key effects08 OTA Details-Country ResultsCountry-level impacts of OTAs in selected APAC markets18 About the Research TeamTourism Economics78 OTA Details-APACComposition of OTA

2、s in APAC and additional impacts12 CONTENTSOTA ImpactsSummary impacts in APAC04 Research Objectives&MethodologyIncluding data sources06Additional Economic ImpactsGDP and employment impacts10 OTA IMPACTS SUMMARY IMPACTS IN APACOTAs generate benefits for the hospitality industry,consumers and society

3、as a wholeOnline travel agencies(OTAs)in the Asia-pacific region play an important function in the accommodation market and for destinations.OTAs increase choice and transparency within the market,making it easier for consumers to compare the costs and quality of the accommodation facilities and ser

4、vices offered by providers.They also make it easier for customers to search and book online.This is particularly important for booking travel in unfamiliar destinations.As a result,OTAs generate more bookings from international travelers than the market average.OTAs particularly benefit small indepe

5、ndent properties by providing them with global visibility.Across APAC,the share of bookings accruing to independent properties through OTAs is significantly higher than the market average.This helps preserve APACs unique ecosystem of independent properties.By offering consumers more choice,OTAs also

6、 exert a downward effect on rates,making travel more affordable and increasing value for money.This benefits particularly low income households across the region,who might otherwise not be able to afford any travel at all.Offering more choice also spreads out tourism away from the centers of economi