1、 2022 Nielsen Consumer LLC.All Rights Reserved.Nov 2022Understanding New Inflation Dynamics in Mass BeautyThe impact of inflation on mass beauty&personal care 2022 Nielsen Consumer LLC.All Rights Reserved.Executive SummaryThe rise in inflation has been a key theme throughout 2022,we have watched as

2、prices have shot up over 8%across the CPG landscape.Consumers are noticing,and we have seen their anxieties reflected in declining consumer confidence,as well as an increased level of concern about rising prices of everyday items.The beauty and personal care category has not been immune to these ris

3、ing prices,in fact,we have seen avg unit prices rising faster in each quarter of 2022 so far.The consumer response has been to cut back on the number of items they are purchasing,which is reflected in a slowdown in unit sales.The pinch is being felt particularly strongly by consumers on the lower en

4、d of the income spectrum,who are having to make choices or forgo impulse purchasing as their budgets are stretched.Manufacturers across the spectrum are taking this opportunity to adjust their pricing up,though the biggest impact of rising prices is coming from the largest manufacturers.Looking ahea

5、d,we foresee this dynamic of rising prices to continue through at least the first half of 2023.Beyond that,we expect beauty&personal care sales to return to historical dynamics of modest in store dollar growth,and a bigger contribution to growth from online outlets.2022 Nielsen Consumer LLC.All Righ

6、ts Reserved.Unemployment3Consumer confidence improved in September due to unemployment and gas prices decliningSavings ratescontinue to fall3-0.2pts(Sep 22 vs Aug 22)Unemployment is downConsumer Confidence0.0pts(Aug 22 vs Jul 22)$32.463108.0+4.4 pts Sep 22 vs Aug 22-1.8 pts Sep 22 vs Sep 21-6.0pts(A