CGA:2022年即饮葡萄酒报告(英文版)(10页).pdf

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CGA:2022年即饮葡萄酒报告(英文版)(10页).pdf

1、US On Premise Wine ReportHighlighting the latest On Premise data,trends,and consumer insights across the Wine CategoryDecember 2022US On Premise Wine ReportDecember 2022Despite an ever-changing and highly competitive BevAl market,wine continues to be a cornerstone of US On Premise consumption,having

2、 generated nearly$15 billion in sales through the On Premise over the latest 52-week period.However,the wine category is not immune to shifting consumer preferences,inflationary effects or share challenges from competition.Now more than ever,its vital for winemakers and suppliers to keep a pulse of

3、what is happening in the On Premise to identify opportunities,anticipate changes and capitalize on trends.CGA by NielsenIQs US Wine Report utilizes a variety of its signature tools including OPUS,OPM,and Channel Strategy to compile the most actionable and current insights for your executive,marketin

4、g,and sales teams.Whether your team is considering a new brand launch in the market or managing a portfolio of legacy wines,this report will provide a robust set of insights across relevant topics to help you win in the On Premise.SOURCE:CGA BY NIQ ON PREMISE MEASUREMENT:MEGACATEGORY,Wine,Volume$,RO

5、LLING 52W TO 08/13/2022CGAs Cohesive Approach:This report will combine outlet,volumetric,and consumer insight to provide a 360-degree view of Wine in the On PremiseOutlet Exploration What is the size of the prize and where does the greatest On Premise opportunity lie?+How many On Premise outlets sel

6、l wine?+How many dining and drinking outlets sell wine?+Within the segments where is the greatest opportunity?And how is the landscape changing?Volumetric Insight What types of wine are winning and what should you place focus on to meet demand?+For every 10 On Premise BevAl serves,how many are wines

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