1、 2022 Boston Consulting Group1Are Digital Natives Losing Sight of the DigitalBasics?NOVEMBER 30,2022 By Patrick Forth,Romain de Laubier,Michael Grebe,Amanda Luther,and Tauseef CharanyaMany of the original architects of digital disruption are slowing down,squeezed between a new class of digital incum

2、bents that are gaining tractionand a younger crop of speedy digital innovators.To get back on track,theyneed a renewed focus on the factors that drove their initial success.They may be only in their early twenties,but the older digital natives are feelingtheir age.The 2022 tech selloff has taken the

3、 air out of premium valuations,and 2022 Boston Consulting Group2behind the market retreat,many former high-fliers now appear vulnerable tobusiness disruption themselves.Just two decades ago,the dominant businessparadigm saw digital natives driving sluggish incumbent companies intoextinction,with str

4、iking examples in media,retail,and travel.Now a resurgentclass of digital incumbents are fighting back,and aging digital natives areexhibiting legacy behaviors themselves.BCG research involving more than 950 companies worldwide found that digitalnatives born before 2005the same upstarts that turned“

5、digital disruption”into acause for boardroom alarmare subject to many of the limiting factors thatconstrain growth at legacy companies.As they“moved fast and broke things,”these companies oen failed to embed into their organizations and cultures thecapabilitiesboth human and technologicalthat sustai

6、n innovation and growth.Theres little question that superior digital capabilities will underpin many aspectsof future competitive advantage.Older digital natives(and younger companies,too)need to maintain a tight focus on the five essential attributes that have driventheir success:Our survey of the