1、REPORTCBRE RESEARCHSEPTEMBER 2022Adaptive SpacesRetail Tech:Three Ways Tech is Influencing Consumer Shopping Preferences2CBRE RESEARCH 2022 CBRE,INC.Adaptive SpacesRetail Tech:Three Ways Tech is Influencing Consumer Shopping PreferencesTechnology gives consumers more options for when to shop and how

2、 to pay for and receive their purchases.This report explains how retailers can leverage these technology-enabled consumer preferences to improve their on-line and in-store sales.M-Commerce MarketingThe average American consumer spends more than four hours a day on mobile devices,which provide retail

3、ers with a much more efficient way to build brand awareness and loyalty among consumers.010203More Payment OptionsConsumers want mobile payment options,and 71%of mobile wallet users say that loyalty programs are important considerations for where they shop.Extended RealityBy 2026,one-quarter of all

4、consumers worldwide are expected to spend at least one hour per day in the metaverse,where retailers will want to establish an engaging presence.3CBRE RESEARCH 2022 CBRE,INC.Adaptive SpacesRetail Tech:Three Ways Tech is Influencing Consumer Shopping PreferencesSource:Forrester,CBRE Research,Q2 2022.

5、Figure 1:E-Commerce Retail Sales by Type&Click-&-Collect ShareMobile device technology provides retailers with much more efficient ways to build brand awareness and consumer loyalty,ranging from providing digital coupons to 24-hour shopping access.The average user in the U.S.spends more than four ho

6、urs a day on their mobile devices,according to digital data provider data.ai.Retailers must prepare for a hybrid future in which consumers seek the best of both in-store and online shopping.Nearly half of retailers responding to a recent survey by accounting firm Ernst&Young said they were using mob