1、2022-2023DISCOVERY OFCHINAS BIG HEALTHCONSUMERSBy Dentsu,China,November 2022DENTSUS 5-POWER INCREATING HEALTH&WELLNESS IN CHINACONTENT3 FOREWORD4 DENTSUS MODEL:5-POWER OF WELLNESS9 DISCOVERY OF FIVE ARCHETYPES IN HEALTH AND WELLNESS32 IMPLICATION AND OUTLOOK3 FOREWORD4 DENTSUS MODEL:5-POWER OF WELLN

2、ESS6 CHINA HEALTH&WELLNESS MARKET INSIGHT9 DISCOVERY OF FIVE ARCHETYPES IN HEALTH AND WELLNESS32 IMPLICATION AND OUTLOOK電 通2五大健康幸福力创造式 5 POWER IN CREATING HEALTH&HAPPINESSFounded in 2020,Dentsu Health is a professional marketing team that commited to provide health and wellness marketing solutions a

3、s well as brand building services for Dentsus global clients.Seeking opportunities and de-velopment for health brands and markets in the new era,Dentsu conducted a comprehensive research and analysis about health population in 2022.Through the multi-dimensional in-depth understanding,Dentsu proposed

4、 the model of 5-Power of Wellness to discover modern peoples lifestyles and behavioral characteristics,analysis the motivation and inspiration of modern people that can be reached by brands.Recently,Dentsu will release“2022-2023 DISCOVERY OF CHINAS BIG HEALTH CONSUMERS-5-POWER IN CREATING HEALTH AND

5、 WELLNESS”.FOREWORD電 通32022-2023 DISCOVERYOF CHINAS BIG HEALTH CONSUMERSDENTSUSOCIALINTELLECTUALPHYSICALEMOTIONALFINANCIALWELLNESS5-POWERDENTSUDentsu developed5-Power of Wellness ModelDentsu proposed“5-Power of Wellness”model,analyzed the scores in power of wellness foreach archetype,in order to fur

6、therinterpretate the important and awakening of“Health&Wellness”in diferent dimensions for modern citizens in China.電 通42022-2023 DISCOVERYOF CHINAS BIG HEALTH CONSUMERSDENTSUS 5-POWER OF WELLNESSDENTSUSOCIALINTELLECTUALPHYSICALEMOTIONALFINANCIALWELLNESS5-POWERKnowledge of health and wellness is the