1、2022 STATE OF ALUMNI GIVING REPORTUnderstanding the Factors that Turn Graduates into Donors2 2022 Hanover ResearchHEDWP0722 2022 Hanover ResearchHEDWP0322INTRODUCTIONWhen COVID-19 threw higher education into a tailspin in 2020,no one knew what the effects would be on alumni giving especially given t

2、he pandemics economic impact.As it turns out,alumni across the nation stepped up,with charitable giving increasing 7%in 2021.Now,with higher education enrollment revenue on the decline and grant funding in high demand,alumni financial gifts are more meaningful than ever.But to win them,higher educat

3、ion fundraising leaders must have a deeper understanding of their alumni,including what drives them to give and how to reach them.To help higher education leaders accomplish this,Hanover Research surveyed over 1,100 U.S.alumni in August 2022.The resulting report the 2022 State of Alumni Giving offer

4、s meaningful insights into donor behaviors and habits,particularly why they give,how often,and which individuals are most likely to do so.Winning alumni financial support is no easy task:After all,69%of alumni choose not to give,with many saying they dont believe their gift makes an impact.But 31%of

5、 alumni do give often repeatedly.By better understanding donors and non-donors alike,higher education leaders can more successfully cultivate alumni relationships,identify individuals primed to give,and grow their donation numbers.In this report,youll learn:Four common characteristics of alumni dono

6、rs Why donors give Donor and non-donor communication preferences3 2022 Hanover ResearchHEDWP0722TABLE OF CONTENTS2/INTRODUCTION4/SUMMARY OF KEY FINDINGS6/DONOR HABITS10/MOTIVATION FOR FUTURE GIVING13/COMMUNICATION PREFERENCES16/CAREER AND EMPLOYMENT OUTCOMES19/CONCLUSION21/APPENDIX27/ABOUT HANOVERFo