1、08/12/2022INDEPENDEN T P U B L I C AT I O N BY#0845R AC O N T EU R.NE TFUTURE OF RETAIL&ECOMMERCELESSONS FROM THE FANDOM FLAGSHIPSFIVE CHALLENGES FOR PHYSICAL STORES0804WHERE MADE.COM WENT WRONG18F U T U R E O F R E TA I L&EC O M M E R C E01543 396 888Allpack make process intelligent sustainable eco

2、mmerce packaging that doesnt cost the earth.PROCESS SUSTAINABILITY INDUSTRY PACKAGINGINTELLIGENT DRIVEN FOCUSED SPECIALISTSR A C O N T E U R.N E T03or many younger consum-ers,the environment is the defining issue of our time.Thats hardly surprising,given the growing fears over global warming.It is a

3、lso,though,influencing their shopping habits,posing a serious challenge for retailers.Research by consultancy Alchem-my shows that 75%of Gen Z shop-pers say their purchasing decisions are influenced by whether a brand or product aligns with their green val-ues.Lucy Gibbs,Alchemmys direc-tor of retai

4、l and consumer,believes the figure reflects a younger genera-tion that wants to engage with brands which are authentic in their efforts to become more sustainable.“To meet the sustainability expec-tations of Gen Z,it is not enough for retailers to appear as if sustainabil-ity is important to them,”s

5、he says.“Instead,retailers need to work with consumers to make sustainability profitable in the long term and incentivise them to want and choose more sustainable options.”That may be easier said than done.Shoppers are used to the convenience of endless choice,speedy deliveries and seamless returns,

6、all of which come at a high environmental cost.The British Retail Consortium(BRC)recently acknowledged that the sectors annual greenhouse gas emissions are 80%higher than those of all road traffic in the UK.Significant carbon outputs are evi-dent across the whole retail supply chain,from the energy