1、Lessons from industrial leaders to spark digital sales transformation nowIndustrial customers expect an Amazon-like digital purchasing experience,but companies have been slow to deliver.Digital commerce has accelerated since the pandemic,and customer demands are only expected to grow.Online sales cu

2、rrently make up 21%of total business-to-business(B2B)sales,growing faster than previously estimated.We anticipate they will continue to race ahead,representing 29%by 2025.Our research highlights how leading companies are setting the pace and can serve as role models in achieving tangible customer be

3、nefits.These companies focus on five key capabilities to develop digital sales at speed.The need for action is clear.Our study shares pragmatic insights and concrete action points on how you can complete your digital sales transformation journey.Digitize your sales before you have toHigh-Voltage Dig

4、ital Sales2B2B customers have placed their orders High-Voltage Digital Sales3Many industrial companies know what customers want but struggle to deliver a highly digital sales experience.To better understand the barriers companies face and how the most successful surmount them,Accenture surveyed 500

5、industrial sales and marketing executives globally.Results show respondents are aware of the potential margin benefits and efficiencies from digital(or online)engagement and automation.Yet few have pursued them.Why have so many been slow to build effective digital channels and transform sales at spe

6、ed?More than 96%of respondents want to transform their sales department,but only 7%have plans to act in the next 12 years and 31%in the next 35 years.The rest are waiting too long.(See Figure 1.)We know disruption happens fast.Amazon already sells spare parts in several industries,and procrastinator