1、?1?|?2022?2022?2022?12?2?|?2022?&?COO?CEO?3?|?2022?4?|?2022?研?太?送?太?盟?务?赠?粉?ERP?SFA?DP?告?割?研?ERP?模?筛?研?研?去?研?税?告?SKU?研?撑?粉?哥?告?研?赠?CDP?CRM?5?|?2022?粉?映确?CDP?研?CDP?MA?告?粉?割?研?割?割?DTC?映?CDP+MA?CDP+MA+?割?告?赠?研?税?的?-?-?的?/?研?MA?割?割?6?|?2022?1.?1 2.?4 3.?14 4.?21 5.?30 6.?37?39?40?41?7?|?2022?1?|?2022?1.
2、?研?太?送?太?割?筛?赠?映?研?赠?导?CDP?CRM?粉?映确?CDP?研?CDP?MA?告?粉?割?研?割?CDP?MA?研?赠?匹?粉?割?割?2?|?2022?盟?务?3?|?2022?4?|?2022?2.?的?B?b?割?映?DTC?割?赠?赠?研?研?筛?赠?词?务?割?割?筛?筛?割?割?筛?筛?让?模?模?割?告?税?粉?ERP?SFA?DP?割?研?5?|?2022?1?研?2?6?|?2022?研?ERP?研?研?研?研?-?研?去?研?税?1?180?20?80?去?务?割?匹?对?割?税?务?割?务?务?映?割?研?C?7?|?2022?2019?映?务?名?务
3、?务?模?/?C?/?C?DTC?务?务?-?-?DTC?3?S?B?务?务?8?|?2022?模?务?务?研?务?务?务?务?务?务?务?务?务?to?B?to?C?税?务?割?割?4?务?研?务?B2b?B2C?b2C?割?1.?B2b1.?B2b?/?9?|?2022?5?B2b?1 1?筛?2 2?赠?研?赠?3 3?筛?割?研?IP?筛?4 4?10?|?2022?2.?B2C2.?B2C?B2C?2020?SKU?务?3.?b2C3.?b2C?b2C?的?务?套?赠?DTCDTC?DTC?确?DTC?太?务?割?SKU?11?|?2022?研?务?务?筛?模?6?/?研?研?筛?筛
4、?赠?赠?B2b?B2C?b2C?DTC?赠?12?|?2022?DTCDTC?DTCDTC?DTC?DTC?DTC?13?|?2022?14?|?2022?3.?研?盟?务?覆?割?税?SKUSKU?匹?7*24H?并?并?研?割?SKU?导?SKU?研?研?研?撑?撑?盟?映?研?研?税?模?研?撑?空?匹?告?赠?筛?15?|?2022?7?粉?哥?太?模?研?CDP?MA?割?赠?太?太?太?税?SKU?赠?模?CDP?CRM?研?模?One?ID?模?撑?16?|?2022?2?5000?映?务?2022?87.08?20.91%?去?告?撑?务?去?务?撑?2022?夯?滑?够?2
5、4?割?2022?夯模?2022?8?务?17?|?2022?8?1 1?l?24?割?务?l?务?100?烊?SKU?3D?18?|?2022?9?2 2?匹?务?割?3 3?赠?赠?研?盟?19?|?2022?赠?筛?2022?8?10?300?30?割?+?割?20?|?2022?21?|?2022?4.?CDP?去?MarTech?映?映?CDP?MA?CDP?MA?告?CDP?去?包?映?割?割模?务?割?CDP?MA?CDP?MA?ROI?务?割?割?割?割?务?研?太?割?研?研?割?-?-?-?割?研?割?割?撑?割?割?割?割?割?割?割?割?割?DTC?研?割?CDP+MA
6、?映?CDP+MA?CDP?研?ID?模?CDP?MA?MA 模?模?22?|?2022?务?CDP+MA?CDP+MA+?CDP?MA?割?割?务?MA?模?10?V?3?务?200?1200?2?2018?筛?2019?筛?割?割?务?筛?2019?务?23?|?2022?11?筛?,?割?研?2019?know-how?撑?名?-?-?24?|?2022?12?筛?割?割?资?割?割?割?CRM?割?研?务?匹?2020?映?研?CDP?SCRM?25?|?2022?2020?够?2020?4-9?模?资?1