1、Preface1.Weibo luxury consumer insight:how to effectively draw nutrientsfrom the public domain?2.Luxury industrys semi-annual marketingkeywords on Weibo:racking public domain keywords andrevitalizing private domain traffic3.Weibo Luxury Brand Vitality Ranking4.Luxury brand highlight case studies/ana

2、lyses:luxury marketing methodologyCustomized projects and cooperationnegotiations please contact.Qiong Wang-Project Director of Luxe.COWeChat:elisatina929(Please note“Intelligence Collaboration,your name,and company)E-mail:lciluxe.coReport Author:Zhu Ruoyu,Wang Qiong,Wang Junyang,Jin DaixiLayout Des

3、ign：Tang QiCompletion date:December 20220302061526Preface The highly developed digital landscape ofthe Chinese market has helped luxurybrandstoacceleratetheirpaceandimprove efficiency along the entire chainof marketing and sales.In chinese market,brands used to operatemore on the public domain.As th

4、e costof public domain traffic grows,brands arebeginning to focus on refining operations,graduallyopeningupnewlandandactivating the value of private domain.As the public domain provides brandswith massive and abundant users andtraffic,the private domain allows brandsto have more autonomy in the whol

5、echainofmarketingandsales.Today,private domain operation has becomealmost a must-have for luxury brands,and many of them are already deeppractitioners of the innovative integrationof public and private domains.On the one hand,brands can repeatedlyuseprivatedomaintoreducethecultivation cost on the pu

6、blic domain;onthe other hand,brands can draw thenutrients from the public domain to theprivatedomaininordertomaintainlasting vitality of the private domain.For luxury brands,enrich the market ofprivate domain more effectively breedsmorepossibilitiesforthebrandsinnovativemarketing.Andsoil(theplatform