1、BEAUTYFORECAST202301TREND BEHAVIORS:EXPLAINEDEMERGINGSAFE BETS12These trends are exhibiting emerging behavior and are likely to grow in the next few months.These trends have been growing for a year and will continue to grow for another year.1TIME2CHOOSINGTHE TRENDSUsing our proprietary algorithm,wev

2、e identified themes and trends that are exhibiting two distinct behaviors:emerging and safe bets.Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered consumer trends rather than just jumping on the bandwagon.Each category represents not

3、only where the trend is in its lifecycle,but also where it is heading.This will make it easier to invest in the right trends at the right time for your business.METHODOLOGYYoY growth helps you gauge the current state of a trend.These behaviors are predictive and offer a look into the future of a tre

4、nd,so dont worry if an emerging trend shows negative YoY growth!TL TIP2023 TREND STORIES02New NaturalNocturneFuturaVeranoNEW NATURALTREND INDEXNOCTURNEGlitter EyelinerGlitter GelCrimped HairEMERGINGSAFE BETSOctopus HaircutFishtail EyelinerThin BrowsFUTURAColored EyebrowsHolographic HighlighterJelly

5、NailsEMERGINGSAFE BETSSilver EyeshadowMetallic EyelinerEyeliner StickersVERANOEco-Friendly PackagingConscious BeautyMermaid WavesEMERGINGSAFE BETSRefillable LipstickAquatic PerfumeSunscreen StickAdaptive BeautyCooling GlobesGlossy LipEMERGINGSAFE BETSUnder Eye PatchesHydrating LipstickSerum Foundati

6、on03Characterized by hydrating formulas and a fresh color palette,New Natural finds beauty from within.A focus on inclusivity and enhancing what makes us unique brings this evolved clean look to life.2023 TREND STORIESNewNaturalNEW NATURAL05“My standard when I go to bed at night is that if Im not ge