1、FMCG Quarterly ReviewA Marketers Guide to Navigate KSA&UAE FMCG SectorIn-home purchase behaviour and strategiesGet in touch for more insightsImtiaz.HashemK FMCG Quarterly ReviewA Marketers Guide to Navigate Saudi FMCG SectorIn-home purchase behaviour and strategiesQ3,2022 ReportWorldpanel Division,K

2、antarDecember 2022A staple read for the brand owners and retailers on Saudi Arabias retail dynamics in FMCG during the third quarter of 2022Source:Household panel in KSA3,000households*85%of populationKSA Panel DetailsData updated as per Q3,2022*From October 2022 our panel enhancement initiative wil

3、l see this increase to 5,000 households3Petroleum prices and crude production put Saudi economy in a strong position.Controlling inflation is a key challenge while investments&reforms continueEconomic progress continuesNon-oil sector expandingThe PMI index rose to 57.7 in August,the 24th consecutive

4、 month above the 50 mark.The rise was supported by growth in business activity,output,and input purchases.Inflation eating up real incomeInflation reached 15-month high in September as it picked up from a relative plateau of Q2.Its affecting the real incomes of the families and in the longer term ma

5、y weigh on property and financial markets.For the everyday shopper,rising commodity prices has shrunk the real income significantly0.60.81.11.2 1.21.62.02.32.22.32.73.0 3.1sep-21oct-21nov-21dic-21ene-22feb-22mar-22abr-22may-22jun-22jul-22ago-22sep-22PMI indicating strong improvement in non-oil econo

6、myInflation trend in last 1 year:In our in-home purchase data,we have seen a much higher,13.5%price jump this quarter vs.SPLYPrivate Sector Stimulus and womens participation growsGovernment committed to pro-growth policies even though global economic concerns loom.Womens participation in labor force