1、Future Trends in Marketing/2026 Research Report12026 Research ReportFutureTrends inMarketingFuture Trends in Marketing/2026 Research Report2ContentsIntroductionTop 5 TrendsMarketing 2030 ScenariosMethodologyContributors03The Age of Autonomous AgentsConsumer Discovery Shifts to ScrollPortfolio Career

2、s and the Liquid WorkforceInnovation Imperative in SustainabilityBuilding Brand Trust in a Fragmented WorldGrowthConstraintCollapseTransformation66869005051933435567727782Future Trends in Marketing/2026 Research Report3A Note from AMAs CEO/Bennie F.Johnson/The future of marketing is not fixed.As mar

3、keters,we should think of it as a dynamic landscape shaped by shifting signals,emerging technologies,and evolving consumer expectations.As youll see throughout this new Trends Report,the global forces shaping the future are sometimes complementary,and sometimes contradictory.At the American Marketin

4、g Association(AMA),we believe that marketers dont just respond to change.Marketers are the innovators,the instigators,of that change.As the essential community for the marketing profession,the AMA is the leading voice committed to helping marketers and the profession anticipate,understand,and shape

5、what comes next.Through research and insights,education and learning,advocacy and practice,we expand knowledge,elevate the field,and empower marketers.AMAs new Future Trends in Marketing Report reflects our belief that marketing has the power to build a better world.Its not just about the work we do

6、.Its about the profession we champion,the business objectives we support,and the future we help create.Future Trends in Marketing/2026 Research Report4With over 30 individual contributors,this report takes into consideration diverse,varied perspectives,and its clear that marketers understand what dr